Privacy policy

Alo strives to create an inclusive environment, which includes making our website accessible to all.

If you have questions, feedback about how accessibility can be improved, or encounter any difficulty in using this site, please contact our team at customerservice@aloyoga.com or (855) 793-3100, and we would be happy to assist you.

Skip to content ENJOY COMPLIMENTARY SHIPPING & RETURNS WOMEN MEN SHOES ATELIER NEW SIGN IN TO GET REWARDS ALO, LLC PRIVACY POLICY Last Updated: March 2, 2026 SCOPE OF PRIVACY POLICY This Privacy Policy describes how ALO, LLC (collectively, "ALO", "we", "our", or "us") collects, uses, and shares information about you ("you", "your", or "user") when you use our website with a homepage located at "aloyoga.com" (the “ALO Website”), any applications or digital platforms we may provide (including mobile applications), together with all products and services we may offer from time to time via our website and/or related applications, including the ALO Wellness Club platform and any related applications or materials (the “AWC Platform”), or otherwise through your interactions with us (our website, applications, products, and services, collectively, the "Services").

ALO is a company headquartered in Beverly Hills, California that designs and distributes premium apparel and activewear, and provides in-person and online fitness services.

This Privacy Policy also describes your and our legal rights and responsibilities with respect to information which identifies you or which could be used to identify you such as your name and contact details, or your user account information, which we call “personal information” in the text below.

ALO takes very seriously its responsibility to protect the safety and security of your personal information that we process and is committed to respecting your privacy rights.

APPLICABILITY OF ALO'S PRIVACY POLICY This Privacy Policy, together with our Terms, governs your access to and use of our Services.

We will refer to access, use, transmission, and exchanges of information, availability or utilization of features, functions or activities, simply as "use" in the material below.

This Privacy Policy applies to personal information that we collect from or about you through the methods described below (see "Information We Collect" and "How We Use Your Information") to provide the Services.

In this Privacy Policy, "personal information" means any information that relates to an identified or reasonably identifiable natural person, or as otherwise defined under applicable law.

This Privacy Policy applies regardless of the means used to access or provide the Services.

This Privacy Policy does not apply to websites that link to ALO's website or websites that may be accessed through the Services.

We may provide links to other websites that contain information that we believe may be useful to you or that you will find valuable.

If you access such a third party website through a link we provide, you will be subject to the privacy policy of the new site.

ALO is not responsible for the contents of any linked webpages referenced from our website.

If you have any questions regarding the privacy, security, or content of those sites, you should contact the appropriate contact(s) at those websites directly.

ALO, LLC is a Color Image Apparel, Inc. company.

ACCEPTANCE OF PRIVACY POLICY By using ALO's Services, including our website, you agree that you have read and understand this Privacy Policy.

INFORMATION WE COLLECT We, and the vendors that perform services on our behalf, may collect, receive, and develop several different categories of personal information about you depending on the nature of your interactions with the Services.

For example, we collect the following categories of personal information: Identifiers/Contact Information: We may collect your name, postal address, zip or postal code, telephone number, email address, social media handles, or other information that may be used to contact you.

If you create an account, we also collect your username and password.

Purchase and Preference Information: We may collect your order and class history, such as what products, classes, or offerings you have purchased or browsed through our Services.

We may also collect your product, shopping, style, and class preferences.

Payment Information: We may collect billing information, such as your account number, credit card number, expiration date, verification number, and billing address if you make a purchase.

Internet and Network Activity Information: We may collect your Internet Protocol ("IP") address when you access our Services.

We also use tracking tools like cookies and pixels to passively collect information about how you interact with websites and online content, including over time and across different websites, applications, and devices.

This information may include device identifiers, the type of browser or operating system you use, the dates and times you accessed the Services, what areas of our Services you visit and for how long, what products or content you view and click on, what site you came from to get to us and what site you go to when you leave us, and your interactions with our digital ads and content on other sites.

We may also embed technologies (which may include, for example, tags and pixels) in the emails and other communications we or our vendors send to you to help us understand how you interact with those messages, such as whether and when you opened a message or clicked on any content within the message.

We may engage or otherwise allow other parties to also collect information on our Services in these ways.

Location Information: We may passively collect information about your geolocation when you access our Services.

We also collect information about your coarse location using your IP address.

Demographic Information: We may collect demographic information, such as your age, date of birth, or gender.

Employment-related Information: If you apply for a job, we may collect information about your work experience and previous employment, your education history, your resume, the URL to your personal or professional websites, your workplace skill sets and certifications, whether you need a visa to work in the United States, and salary expectations.

Additional information about our privacy practices can be found in our Workforce Member Privacy Policy available here.

Visual/Audio Information: For example, we may record audio during customer service calls.

We may also collect audio or visual information you post to our sites, like photos or videos.

Sensitive Information: We may collect information that may be considered sensitive personal information under certain state or local laws.

For example, we may collect information relating to your health, wellness, and/or physical activities.

We may also collect the username and password for any account you create with us.

Where required under applicable data protection laws, such information will be processed subject to the prior obtaining of any necessary regulatory approvals or authorizations.

Information You Submit or Post: We may collect information you post to our sites, including without limitation information about your fitness goals, fitness history, workout preferences, and associated photos or videos.

We may also collect feedback and any other information you provide when you contact us or sign up for our services.

Inferences: Using the other pieces of personal information collected about you, we draw inferences about you, reflecting what we believe to be your preferences, characteristics, predispositions, and attitudes.

SOURCES OF PERSONAL INFORMATION We and the vendors that perform services on our behalf may collect the above categories of personal information from various sources depending on the nature of your interactions with the Services.

For example, we collect personal information from the following categories of sources: Directly from You: We collect information directly from you.

For example, we collect information when you use our Services, shop in our stores, attend our classes, call us on the phone, create an online account, sign up to receive our emails, participate in a giveaway sweepstakes, contest, promotion or survey, communicate with us via third-party social media sites such as Facebook or Instagram, reserve an ALO class, request customer support, apply for a job or otherwise communicate with us.

From Your Devices: We use technical tracking tools that work behind the scenes, like browser cookies and pixels, to automatically collect information from and about you and your devices.

We collect this information when you interact with our websites, our ads, and our emails that we or our vendors send to you.

We collect this information about users over time and across devices.

From Third-party Service Providers: We may collect information about you from service providers we hire to work on our behalf, such as vendors that maintain our website, process payments, and send promotional emails on our behalf.

From Other Third Parties, Including Our Marketing and Business Partners, Local Affiliates and Social Media Platforms: We may collect or receive personal information from our business and marketing partners, local affiliates, and social media platforms that give us information about you that they have collected either directly or indirectly from you.

We may also receive information from a job network or social network if you choose to import your information from those platforms when applying for a job with us.

We may also receive personal information about you from your friends or contacts when, for example, someone purchases a gift card and requests that we provide it electronically, schedules an ALO yoga class, or purchases and sends you products or class information.

If you provide us with the personal information of another individual, you must have the consent of that individual to do so.

We Combine Information about You: We combine personal information collected offline, such as information collected about you when you participate in our community events or visit our retail stores and yoga studios, with information collected online.

We combine personal information that we have collected across our subsidiaries' websites.

We also combine personal information collected across devices, such as computers and mobile devices, and personal information collected from non-affiliated websites and platforms by third parties, including our marketing and business partners and social media platforms.

These actions allow us to understand your consumer preferences more holistically.

We also combine your information with other consumers’ information to understand preferences and trends within your peer group over time.

HOW WE USE YOUR PERSONAL INFORMATION We may use your personal information to provide products and services and to support our business functions.

For example, we may use this information for the following business and commercial purposes: Provide, Improve, and Develop the ALO Website and AWC Platform.

Provide the Services to you, including certain personalized services Providing your membership benefits, including by providing the classes you request Process and fulfill your order, including by, in some instances, shipping products to you, or others you designate, providing your membership, and sending emails to you, or others you designate, to confirm your order status and shipment and to process merchandise returns Provide customer service Operate, protect, improve, and optimize the Services and the user experience, such as by performing analytics and conducting research Communicate with you and send you information by email, postal mail, telephone, text message, or other means about our products, services, contests, support messages, updates, security alerts, and account notifications Communicate with other persons using contact information you provide, such as when you designate another person as the recipient of a gift purchase Make your experience easier, more personalized, more enjoyable and more efficient Address problems with and improve our products, brands, services and technologies, as well as to develop new products and services Allow you to use our in-store and online technologies Provide consistent, personalized services, including to personalize our advertising, marketing communications, shopping experiences and promotional offers Organize local community events, promotions and in-store experiences Facilitate your ability to share information to social media Administer and fulfill our contests and other promotions Help us learn more about your shopping preferences or product preferences To carry out, from time to time, surveys indicating your preferences Fulfill a contract we have with you Operate, protect, improve, and optimize the Services, and personalize and customize your experience (such as automatically entering your saved shipping information).

We may also personalize the Services using your search and booking history, your profile information and preferences, and other content you submit to the Services.

We process this information given our legitimate interest in improving the Services and our users' experience with it, and where it is necessary for the adequate performance of the contract with you or where permitted under applicable law.

Protect the Integrity of our Services Prevent, detect, mitigate and investigate fraud, security breaches and activities that are or potentially may be prohibited or illegal Conduct security investigations and risk assessments Verify or authenticate information As we determine, in our sole discretion, to be required or appropriate to protect the rights, property, safety and security of ALO and our employees, customers and others As we determine, in our sole discretion, to be required or appropriate under applicable law, to respond to requests from government authorities and to comply with legal processes, investigations, regulatory or governmental enquiries or for other legal or regulatory purposes Comply with our legal obligations Resolve any disputes with any of our users or shoppers and enforce our agreements with third parties Enforce our Terms or other policies We use your personal information in connection with automated decision making via our third-party service provider Shopify to protect our business from fraud during the checkout process.

Shopify uses customers' personal information to block certain transactions that appear to be fraudulent through automated decision-making (you can review Shopify's Privacy Policy here).

We process this information given our legitimate interest in protecting the Services, to measure the adequate performance of our contract with you, and to comply with applicable laws.

Provide, Personalize, Measure, and Improve Our Advertising and Marketing.

Send you promotional messages we believe may be of interest to you, marketing, advertising, and other information that we believe may be of interest to you based on your preferences (including information about ALO or partner campaigns and services) and social media advertising through social media platforms, such as Facebook or Google.

Personalize, measure, and improve our advertising.

Administer referral programs, rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by ALO or its third-party partners.

Conduct profiling on your characteristics and preferences (based on the information you provide to us, your interactions with the Services, information obtained from third parties, and your search and booking history) to send you promotional messages, marketing, advertising and other information that we think may be of interest to you.

We will process your personal information for the purposes listed in this section given our legitimate interest in undertaking marketing activities to offer you products or services that may be of your interest.

You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our marketing communications.

Other Purposes.

With your consent When it is necessary to protect your vital interests or that of another person When it is necessary for the performance of a task carried out in the public interest When it is in our legitimate interests.

Legitimate interests are our business or commercial reasons for using your data, such as (i) keeping our records up to date; (ii) providing the Services to you; (iii) maintaining or administering the Services; (iv) performing business analyses or for other internal purposes to improve the quality of our business and the Services we offer; (v) prevention of fraud and financial crime to protect the public; (vi) communicating with you concerning programs or services consistent with our obligations to provide those services or otherwise; and (vii) participating in litigation, investigations, regulatory or governmental enquiries or for other legal or regulatory purposes involving our customers who use or have used our Services or other third parties.

We will not unfairly place our legitimate interests above what is best for you.

HOW WE SHARE YOUR PERSONAL INFORMATION We share your personal information with the following categories of third parties: Brands.

We may share personal information with our Color Image Apparel, Inc. family of brands (including ALO, ALO Wellness Club and Bella+Canvas).